New Haven Reads

Developing a branded outreach campaign and onboarding handbook for volunteers

We worked with New Haven Reads, a local literacy nonprofit, to develop a handbook for incoming volunteers containing information and resources for them as they joined as well as an outreach "kit" of print and social media graphics to help recruit more volunteers. The design process was really interesting because we were able to talk with the volunteers and staff to get a better sense of what they might need in order to focus down on our final scope. Unfortunately, the project was somewhat interrupted by COVID, but we managed to produce the handbook by the end of the semester and then we continued over the summer to design a set of outreach materials. Overall, NHR was a great partner and does crucial work in the community, and we were glad to be able to contribute!